Of the top 500 companies in the USA only 40 have a company blog. The reasons for this are not yet clear, however some speculate that marketing agencies do not have enough domain specific knowledge to truly comprehend the value of a company blog from a PR, branding and direct sales perspective.According to Bill Gates a company blog provides opportunities for companies to establish opinion and thought, whilst creating a human face to an organization.Speaking with a bl…

More: continued here